Noville


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Background


Noville Inc. is one of the largest middle-market suppliers of custom flavors and fragrances used in well recognized consumer products. The company, known for its leading edge, proprietary technologies and high quality products is headquartered in South Hackensack, NJ with operations in South Plainfield, NJ, Mouans Sartoux, France and Guangzhou, China.

Opportunity


Flavor and fragrance companies compound flavors and fragrances that make our food taste better, and our detergents, soaps, and candles smell more appealing. Stagnant growth over the last several years had led to industry consolidation among larger multinational consumer packaged good companies ("CPGs") that purchase substantial quantities of flavors and fragrances. These globally operating firms require suppliers with a geographically diversified manufacturing base. Like the automotive industry, the CPGs soon introduced the core supplier concept which in turn forced industry suppliers to consolidate. Several dominant suppliers soon emerged. Although Noville was already one of the larger middle-market suppliers with a global presence, and already on many core supplier lists, it believed there was an opportunity to grow and strengthen its position in a consolidating industry.


Acquisition Strategy


Conexus Capital Advisors recommended that Noville initiate a merger & acquisition program to identify other high quality producers of flavors and fragrances worldwide. After carefully identifying companies that could add technology, proprietary products, and market presence, Noville started a dialog with several highly qualified companies.

On November 15, 2002 Noville Inc. acquired Libenn Aroma, Inc., a manufacturer of high quality fragrances based in Corona, CA. Even before closing the transaction, Noville was able to help Libenn maintain its position on key supplier lists of larger consumer product companies. Noville's international presence also helped secure additional business from Libenn's international clientele. Conexus, which initiated and negotiated the transaction, developed a structure that allowed Libenn's owners to participate in the continued success of the company's products and technologies while at the same time, share some of the risks with Noville.

Exit Strategy


Noville's owners succeeded in building their company to a substantial size, and adding technological expertise that attracted the largest and most respected companies in the $14 billion international flavor and fragrance market.

On February 8, 2005, Noville was acquired by Switzerland based Firmenich S.A. - the world's leading privately held flavor and fragrance company with more than 4500 employees in over 26 countries.





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